GTM Leadership · 2026

I build GTM from zero,
and bring AI along for the ride.

12+ years leading B2B marketing at three startups, two exits. Co-founder of Lumo since 2022 — built the brand, stood up CRM infrastructure and sales pipeline, founded the demand-gen strategy and sales process, shipped AI coach tools and helped the org transition to AI-first motions, and authored multiple industry reports from proprietary data via Lumo’s MCP. Relationship-driven, ABM-led, thought-leadership-first — that’s the playbook I run.

3 startups, 2 exits Climate · CRE · Logistics · Retail 3.2× revenue at Lumo (2025) AI-native operator

Experience

12+ Yrs · B2B GTM
2022 — Now
Lumo
Co-founder & VP of Marketing · Founding team · Reports to CEO
Series A smart-irrigation climate tech. As a co-founder, built the GTM function from zero in the early days — sales/revenue ops, sales enablement, performance marketing, events & community, SEO, content strategy, paid social & search, email/lifecycle, web, PR, brand — handing functions to specialists as the team grew. Lead marketing today and stay hands-on across the broader GTM motion. Contributed to 3.2× revenue growth in 2025 ($740K→$2.4M). Built Lumo into the recognized leader in precision irrigation through community-led GTM.
2021 — 2022
SuiteSpot Technology
Director of Marketing
Proptech SaaS, residential CRE. Built foundational marketing infrastructure — content strategy, events playbook, paid ads program — establishing baseline metrics for tracking MQLs, pipeline, and bookings for the first time. Supported sales motion into commercial real estate buyers.
2017 — 2021
Microdea (acquired by Transflo)
Sr. Digital Marketing Manager
B2B SaaS — document management for transportation & logistics. Led team of 4. Drove +400% MQLs YoY.
2014 — 2017
Turnstyle Solutions (acquired by Yelp)
Director of Marketing · Employee #8, first GTM hire
Built marketing function from zero. Led creation of new product category. Doubled website conversion rate in 8 months. Grew blog traffic 2,200% in 2 years.
Education
HBX · Harvard Business School
Disruptive Strategy
Education
University of Calgary
BCom Marketing

Selected work

Six projects
01
Closing the Irrigation Execution Gap — 2026 industry report
Authored a 14-page industry report by querying Lumo’s proprietary data via our internal MCP connector and modeling against FAO crop economics. Thought leadership + AI + proprietary data, executed from the GTM seat.
Open ›
02
Lumo brand build
Led the brand build early in my time at Lumo — positioning, messaging, visual identity, agency selection, launch.
Open ›
03
Worth of Water annual user conference
Founded Lumo’s flagship community event. Inaugural year set the tone; 2024 attendees represented $1.5M in contract value. Community-led GTM in practice.
Open ›
04
Lumo Meeting Coach — AI sales coaching tool
Built and shipped an AI sales coaching app in ~4 weeks. Used by every sales rep, the product team, and the CEO. Live demo + GTM rollout deck inside.
Open ›
05
Marketing scorecard & channel performance
How I run the function in practice — monthly marketing report with KPIs, deal-by-deal activity, channel performance, and forward plan. 114% to Q1 lead target. First marketing-sourced bookings of the year.
Open ›
06
Press & earned media
Personally bylined as media contact on every Lumo PRNewswire release since early 2024. Four product launches across PRNewswire, Morningstar, and trade press.
Open ›

How I work

Honest read

“Relationship-driven, ABM-led, thought leadership at the core — that’s the motion I run at Lumo today.”

What I bring

  • B2B GTM is my home turf. Lumo (climate/ag), SuiteSpot (CRE), Microdea (logistics), Turnstyle (retail). Four verticals, one operating system.
  • I’m AI-native, not AI-curious. Built the Lumo Meeting Coach in four weeks. Wrote the 2026 industry report by querying Lumo’s proprietary data via our internal MCP connector and modeling against FAO crop economics. The work itself, not the talking points.
  • Founding reps. First GTM hire at Turnstyle (acquired by Yelp). Co-founder at Lumo. I know what zero feels like, and how to get to one.
  • Relationship-driven by default. Worth of Water didn’t happen because I bought a list. It happened because I spent two years getting to know the top 60 growers in the Napa/Sonoma corridor, one conversation at a time.

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Built by Bennett · May 2026 · BennettFitzgibbon@gmail.com